Maximizing customer satisfaction through an online recommendation system: A novel associative classification model

Y Jiang, J Shang, Y Liu - Decision Support Systems, 2010 - Elsevier
Decision Support Systems, 2010Elsevier
Offering online personalized recommendation services helps improve customer satisfaction.
Conventionally, a recommendation system is considered as a success if clients purchase
the recommended products. However, the act of purchasing itself does not guarantee
satisfaction and a truly successful recommendation system should be one that maximizes
the customer's after-use gratification. By employing an innovative associative classification
method, we are able to predict a customer's ultimate pleasure. Based on customer's …
Offering online personalized recommendation services helps improve customer satisfaction. Conventionally, a recommendation system is considered as a success if clients purchase the recommended products. However, the act of purchasing itself does not guarantee satisfaction and a truly successful recommendation system should be one that maximizes the customer's after-use gratification. By employing an innovative associative classification method, we are able to predict a customer's ultimate pleasure. Based on customer's characteristics, a product will be recommended to the potential buyer if our model predicts his/her satisfaction level will be high. The feasibility of the proposed recommendation system is validated through laptop Inspiron 1525.
Elsevier
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