This study examines existing tourism services of the highly trafficked destination of Cox’s Bazar Sea beach in Bangladesh using a tourist satisfaction analysis. Using observation and self-determined questionnaire survey, the study classified tourist to their demographic and socioeconomic characteristics and measured satisfaction level using five point Likert-scales against seventeen selected variables. The findings of this study suggest that tourists were mostly satisfied with amenities related to destination management, with a natural attraction to the beach and relaxation facilities provided by the destination. In contrast, tourists were disappointed with facilities such as health and emergency services, transportation services, tour guides, information services and night life. The outcome of this empirical research will enable planners, investors, destination mangers and other vested interest groups to better understand tourist expectations and formulate improved strategies, regional policy and a balanced approach toward sustainable tourism development in the region.