Objective: to understand how men’s feelings and emotions contribute to the Covid-19 framing in Brazil. Method: Asocial-historical, qualitative study, carried out with 200 men resident in Brazil, through online search on digital platform. The grasped data were analyzed by the Collective Subject Discourse method in the light of the reference of epidemic disease proposed by Charles Rosemberg. Results: Negative feelings and anxiety prevailed due to the knowledge about the growing number of hospitalized patients and deaths from the pandemic conveyed in the news. For men, the optimism is necessary to encourage attitudes with responsibility and trust that the crisis will be overcome. Subsequently, men present a set of attitudes and behaviors for coping with the pandemic. Moreover, the acceptance signals the emergence of the fourth dramaturgical act of the Covid-19framing. Conclusion: Men’s feelings and emotions, in this historic context, pervade three of the four acts of the Covid-19 framingin Brazil.