Metaphorical pattern analysis in financial texts: Framing the crisis in positive or negative metaphorical terms

AMR López, MÁO Llopis - Journal of Pragmatics, 2010 - Elsevier
This paper aims to show that metaphors are a powerful tool to frame economic issues and
serve certain political interests. To this purpose, we have carried out a comparative study of
the conceptual metaphors of the Global Systemic Crisis in both English and Spanish. The
financial crisis has indeed caused havoc in the economic panorama worldwide. Spain has
been no exception, but, unlike other European countries, financial problems were initially
belittled by the Spanish mass media for several months, until the subsequent outbreak of the …
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