Purpose: The paper proposes an alternative to the traditional way of conducting surveys within internal university systems for quality assurance using mobile technologies in order to increase the students’ activity. Design/methodology/approach: An analysis of the needs of internal university quality systems in conducting surveys as well as an overview of existing software tools for conducting mobile surveys have been made. After specifying the functional and non-functional requirements the mobile application for conducting surveys for the purposes of internal systems for quality assurance of higher education has been developed. Experiment for its application in specific surveys are conducted. Findings: The developed mobile application allows conducting surveys within university systems for quality assurance and tools for authorized group of users that allow monitoring of the students’ activity in surveys and automated analysis of the results.

Research implications: A solution relating to automation of the process of interviewing and summarizing the data in conducting surveys that are an integral part of the institutional quality assurance systems of universities is proposed. Thus the study supports the development of these systems in the direction of building a coherent European Higher Education Area. Practical implications: The results of the study would certainly influence positively for improvement of practices for quality assurance in higher education institutions (see. Originality/value) Originality/value: The developed and probated at Plovdiv University mobile application for conducting surveys is probably the first of its kind in the country. Its means for automated monitoring of the students’ activeness as survey participants and for subsequent analysis of the survey results allow members of university quality committees to generate summary reports. But more over they could monitor ongoing surveys and analyse intermediate data at any time. The results of the presented research promise to be useful for the other educational institutions as well.