[图书][B] Mobile phones and the consumer kids
C Downie, K Glazebrook - 2007 - australiainstitute.org.au
C Downie, K Glazebrook
2007•australiainstitute.org.auMobile phones have been described as the ultimate example of consumerism. In Australia
most children want one and almost a quarter already have one. But why do they want mobile
phones? How do they pay for them? And what risks are there for children eager to own the
latest mobile phone? In recent years manufacturers have devoted special attention to young
children, or 'tweens' aged between six and 13. But as manufacturers have attempted to
engage with this young age group to develop brand loyalty for life, children have been put …
most children want one and almost a quarter already have one. But why do they want mobile
phones? How do they pay for them? And what risks are there for children eager to own the
latest mobile phone? In recent years manufacturers have devoted special attention to young
children, or 'tweens' aged between six and 13. But as manufacturers have attempted to
engage with this young age group to develop brand loyalty for life, children have been put …
Summary
Mobile phones have been described as the ultimate example of consumerism. In Australia most children want one and almost a quarter already have one. But why do they want mobile phones? How do they pay for them? And what risks are there for children eager to own the latest mobile phone?
In recent years manufacturers have devoted special attention to young children, or ‘tweens’ aged between six and 13. But as manufacturers have attempted to engage with this young age group to develop brand loyalty for life, children have been put under increasing pressure to consume.
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