[PDF][PDF] Enabling Festival-wide Social Network Interaction using 2D Barcodes, Mobile Phones and Situated Displays

A Stopczynski, JE Larsen - Mobile Human Computer Interaction …, 2010 - researchgate.net
… different mechanisms into one application on mobile phones: code scanning, photo taking,
… study, where scanning the barcode is enabling interaction in a festival-wide social network. …

A fine-grained indoor location-based social network

M Elhamshary, A Basalmah… - … Transactions on Mobile …, 2016 - ieeexplore.ieee.org
social network. CheckInside leverages data mined opportunistically from the users’ phone
… location-based services using mobile social network interactions,” in Proc. IEEE Int. Conf. …

[图书][B] Digital wine: How QR codes facilitate new markets for small wine industries

T Brabazon, M Winter, B Gandy - 2014 - Springer
QR Codes are simply QR Codes. But how they are used to build human relationships
provides the foundation and basis for social networking and social media. A website, platform or …

Product Empire—Serious play with barcodes

A Budde, F Michahelles - 2010 Internet of Things (IOT), 2010 - ieeexplore.ieee.org
… phones’ cameras have reached the capability to read 1D bar codes as the handheld lasers
at the … being shared over social networks we motivate mobile phone users to scan barcodes, …

Consumer attitudes towards mobile marketing in the smart phone era

C Watson, J McCarthy, J Rowley - International Journal of Information …, 2013 - Elsevier
QR codes are two dimensional bar codes that are placed on books, leaflets, posters, … to
members of the public on the social networking sites Twitter and Facebook. Other respondents …

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

AM Kaplan - Business horizons, 2012 - Elsevier
mobile device capable of offering location-based services—and, therefore, capable of
supporting mobile … It allowed users to obtain zip code based weather and traffic reports, and Web …

Benchmarking the use of QR code in mobile promotion: three studies in Japan

S Okazaki, H Li, M Hirose - Journal of …, 2012 - journalofadvertisingresearch.com
… , QR code scanning increased by 1,200 percent from July to December 2010 in the United
States. Social mediaQR code in the past year. Further, according to a February survey of US …

Consumer acceptance of mobile marketing communications using the QR code

J Sang Ryu, K Murdock - Journal of Direct, Data and Digital Marketing …, 2013 - Springer
… The QR code enables consumers to engage in entertainment-oriented … ’s social networks
33 or mobile video content providing shopping tips. These examples illustrate that the QR code

The tactical use of mobile marketing: How adolescents' social networking can best shape brand extensions

S Okazaki - Journal of Advertising Research, 2009 - journalofadvertisingresearch.com
… advertised the new iPod on bar-coded billboards, and Nike Oosaka’s advertising campaign
allowed direct access to a dedicated mobile site from a face-like code. eWOM is yet another …

DSCOOP Trends: Mobile and Social.

H Tolliver-Nigro - Seybold Report: Analyzing Publishing …, 2011 - search.ebscohost.com
… the power of QR codes to tie print to mobile media and tap into the power of social media to
… Working with the Ace Group, Calvin Klein developed a campaign using a QR code included …