Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process
TV Krishnan, S Feng, T Beebe - International Journal of Forecasting, 2011 - Elsevier
Business-to-Business (B2B) services companies invest heavily in acquiring very expensive
assets that they hire out to serve their clients (eg UPS buys huge warehouses and hires
them out to companies), and hence they engage in careful long-term planning and
forecasting, especially when it concerns a new market. It is interesting to note that the client-
firms, on the other hand, decide to hire those assets based mostly on the prevailing short-
term market forces. Hence, it is important for the companies which provide the assets for hire …
assets that they hire out to serve their clients (eg UPS buys huge warehouses and hires
them out to companies), and hence they engage in careful long-term planning and
forecasting, especially when it concerns a new market. It is interesting to note that the client-
firms, on the other hand, decide to hire those assets based mostly on the prevailing short-
term market forces. Hence, it is important for the companies which provide the assets for hire …
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