Modelling electric vehicle purchase intention among generation Y consumers in Malaysia
A Vafaei-Zadeh, TK Wong, H Hanifah, AP Teoh… - Research in …, 2022 - Elsevier
This paper aims to model electric vehicle purchase intention among Generation Y
consumers in an emerging market. Furthermore, the impact of perceived usefulness,
attitude, subjective norms, perceived behavioural control, price value, perceived risk,
environmental self-image, and infrastructure barrier on the intention to purchase electric
vehicles were examined. A total of 213 usable data were collected from Generation Y
consumers in Malaysia using structured questionnaires. Perceived usefulness and …
consumers in an emerging market. Furthermore, the impact of perceived usefulness,
attitude, subjective norms, perceived behavioural control, price value, perceived risk,
environmental self-image, and infrastructure barrier on the intention to purchase electric
vehicles were examined. A total of 213 usable data were collected from Generation Y
consumers in Malaysia using structured questionnaires. Perceived usefulness and …
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