The papers objective is to analyse a certain influence of using creative potential of employees on the innovation processes management in the transportation-logistics companies. An important part is the presentation of partial results of a survey (conducted between 2013 and 2016) regarding particular development of orientation towards the level of motivation and support of employee creativity in Slovak companies with over 50 employees. These results revealed significant deficiencies in the employees’ motivation to be creative and in the extent of their involvement in innovations. In the process of creating an appropriate environment, a particular point evaluation is then provided recognizing the actual level of the organizations’ orientation towards the discussed issue. In order to identify certain barriers to improve the innovation processes, a case study was also used to classify the current state of the three selected transportation-logistics companies operating in the Slovak Republic.