… Cultural influences on our behavioral preferences for food and drink are now intertwined
with the biological expediency that shaped the early version of the underlying preference …

… The aim of this study was to examine the neuronal correlates of brand knowledge. To this
end, we employed an fMRI experiment that confronted subjects with logos of brands of car …

… Neural correlates of behavioral preference for culturally familiar drinks. … Neural correlates
of chocolate craving during cue exposure with response prevention (Cerp) with chocolate. J …

… no significant difference in preference during a test-taste. This study suggested that any
differences in the neural response to the two brands must be culturally derived. Although these …

… Neural correlates of food-cue processing The neural correlates of the processing of food
stimuli have been investigated using both functional magnetic resonance imaging (fMRI) and …

… Perceptual and neural responses to moderately pleasant flavored drinks presented …
We predicted that when the low-calorie drink was described as a treat, hedonic and neural …

… In 2004, the journal Neuron published a paper titled “Neural Correlates of Behavioral
Preferences for Culturally Familiar Drinks.” But the work was already generating significant buzz …

… and how sensory awareness influences human behavior, we analyzed how sensory …
analyses through “Neural Correlates of Behavioral Preference for Culturally Familiar Drinks” and “…

… neural substrates of brands. McClure et al. (2004a) investigated neural correlates of culturally
familiar drinks … either sensory or cultural information that might bias preference judgments: …

… While we also obtained multiple behavioral and physiological measures that discriminated
… preferred items, such measures were not as sensitive an index of behavioral preference as …