… use web analytics information to analyze their traffic and optimize their site’s content
accordingly. Publishers can obtain analytics data by running their own web analytics software …

… with non-tracking services for analytics and advertisements. Non-tracking Web Analytics:
We describe the design, analysis and implementation of the first web analytics system that …

… that suggests a non-tracking Web Analytics system to provide … Web Analytics as a response
to the needs created by new technologies and new ways that the users are using the web…

… ‘analytics’, the third-party tracker tracks users only within one web site (eg, Google Analytics)…
The second business model for third-party websites involves analytics services, which …

… We also added some additional non-tracking scripts that may be incorrectly flagged as web
… Although web tracking include lots of well-known and accepted techniques as analytics, we …

… non-tracking use, we label it non-tracking. If neither of these is the case, we label the script
as ‘unknown’. We emphasize that even the non-tracking … of confirmed non-tracking uses of …

… is stored is a known analytic or advertiser then we mark the … that belong to third-party
analytics, advertisers, or social media… .com modifies cookies for this non-tracking domain. The PP…

… analytics service which reaches over 4% of web traffic as … on roughly 46% of the measured
web traffic, and 8 out of the … which is why we see it largely operating in a non-tracking context. …

… The ability to detect tracking and non-tracking websites can be achieved by analyzing several
strategies against multiple tracking methods. As a result of the review (see Tab. 2), we can …

… [8], [9] contacted us on a weekday afternoon about a web analytics company using multiple
“… -demand elasticities between tracking and non-tracking forms of advertising. 18Advertising …