In a world, as complex and constantly changing as ours cloud computing is a driving force for shaping the IT landscape and changing the way we do business. Current trends show a world of people, things and services all digitally interconnected via the Internet of Things (IoT). This applies in particular to an industrial environment where smart devices and intelligent services pave the way for smart factories and smart businesses. This paper investigates in a use case driven study the potential of making use of smart devices to enable direct, automated and voice-controlled smart businesses. Furthermore, the paper presents an initial investigation on methodologies for measuring costs of cyber security controls for cloud services.