One size doesn't fit all: Measuring news reception East and West

D Stockmann - Chinese Journal of Communication, 2009 - Taylor & Francis
Chinese Journal of Communication, 2009Taylor & Francis
This article investigates how and why measures developed in the American context yield
different results in China. Research in the United States has shown that a person's level of
political knowledge is a stronger and more consistent predictor of news reception compared
to alternative measures, such as media consumption or education. Yet a case study of news
reception of pension reform in Beijing demonstrates that attentiveness and education
constitute more valid indicators than knowledge. These differences in the empirical findings …
This article investigates how and why measures developed in the American context yield different results in China. Research in the United States has shown that a person's level of political knowledge is a stronger and more consistent predictor of news reception compared to alternative measures, such as media consumption or education. Yet a case study of news reception of pension reform in Beijing demonstrates that attentiveness and education constitute more valid indicators than knowledge. These differences in the empirical findings may result from translation from English into Chinese as well as specifics of the Chinese education system. However, when using valid measures the relationship between attentiveness and news reception is strong among Beijing residents, revealing that information-processing works as anticipated based on American media research.
Taylor & Francis Online
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