[PDF][PDF] Ono Rego Ono Rupo: Efek Plasebo Harga dan Konsumsi Hedonis di Mal Kota YOGYAKARTA
F Ardiyanto, M Umam - Jurnal Manajemen, 2018 - jurnalfe.ustjogja.ac.id
There are interesting phenomena related to consumer behavior in Yogyakarta. One of them
is price placebo effect. In Javanese language can be found words in relevance with price
placebo effect, that is” ono rego ono rupo” which can be translated to where there is price,
there is quality. Therefore, this research is aimed to prove the influence of price placebo
effect on brand equity and hedonic consumption, atmospheric cues on hedonic
consumption, and also the influence of hedonic consumption on brand equity and impulsive …
is price placebo effect. In Javanese language can be found words in relevance with price
placebo effect, that is” ono rego ono rupo” which can be translated to where there is price,
there is quality. Therefore, this research is aimed to prove the influence of price placebo
effect on brand equity and hedonic consumption, atmospheric cues on hedonic
consumption, and also the influence of hedonic consumption on brand equity and impulsive …
[引用][C] ono rego ono rupo: efek plasebo harga dan konsumsi hedonis di mal kota Yogayakarta (peer review)
F Ardiyanto - 2018 - repository.upy.ac.id
… Bisnis, Universitas PGRI Yogyakarta (2018) ono rego ono rupo: efek plasebo harga dan
konsumsi hedonis di mal kota Yogayakarta (peer review). Universitas PGRI Yogyakarta. …
Repository Universitas PGRI Yogyakarta is powered by EPrints 3 which is developed by the
School of Electronics and Computer Science at the University of Southampton. More
information and software credits. …
konsumsi hedonis di mal kota Yogayakarta (peer review). Universitas PGRI Yogyakarta. …
Repository Universitas PGRI Yogyakarta is powered by EPrints 3 which is developed by the
School of Electronics and Computer Science at the University of Southampton. More
information and software credits. …
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