Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
E Breugelmans, K Campo, E Gijsbrechts - Journal of Retailing, 2006 - Elsevier
This paper investigates the impact of an online retailer's stock-out policy on consumers'
category purchase and choice decisions. We investigate three different policies:(1) stock-
outs are immediately visible and there are no replacement suggestions,(2) stock-outs are
only visible after purchase attempts and (3) stock-outs are immediately visible but a
replacement item is suggested. Results from an online grocery shopping experiment reveal
that the adopted stock-out policy has a significant impact on both decisions. Making stock …
category purchase and choice decisions. We investigate three different policies:(1) stock-
outs are immediately visible and there are no replacement suggestions,(2) stock-outs are
only visible after purchase attempts and (3) stock-outs are immediately visible but a
replacement item is suggested. Results from an online grocery shopping experiment reveal
that the adopted stock-out policy has a significant impact on both decisions. Making stock …