Dynamic wireless charging (DWC) offers a plausible solution to extending Battery Electric Vehicle (BEV) driving range. DWC is costly to deploy and thus its locations need to be optimized. This raises a question often encountered in practice for infrastructure investment: how to determine the optimal locations of DWC facilities in a network. In this paper, we propose a sequential two-level planning approach considering the objectives of both the public infrastructure planning agency and the BEV users. Two different planners’ objectives namely, total system travel time and total system net energy consumption are considered. Besides these objectives, constraints such as agency budget, range reassurance, and equity in resource distribution are also addressed at the planner’s level. For each objective, BEV drivers respond by choosing their preferred route based on the location of DWC facilities implemented by the planner. An effective solution algorithm is utilized that has the capability of solving relatively large-scale real-world networks within a reasonable computational time. The numerical experiment and case study results provide useful insights on optimally positioning DWC infrastructure to minimize societal cost and energy.