Parental perception plays pivotal role in the life of children during and after the education. This research was conducted to investigate, the parents’ perception about sending their children to get education, through self administered questionnaire distributed among 100 parents in Sukkur district. Results show that Parents perceive their children to get education in order to improve economic well being, secondly Parents perceive their daughters to get education in order to become a part of educated society, not for earning money, finally, parents perceive their children to acquire academic related skills while getting education, so for career choice and entrepreneurial skills are acquired at lower end. This research also expands understanding of parent’s insights in terms of perception regarding their children education. Results will help in understanding parents’ perception about their children education which ultimately influences children career choice decisions and education.