There is an increasing pressure on governments of developing economies to support sustainable construction procurement. In exploring this issue, this research asks three related questions:(1) how is sustainable procurement perceived in developing economies,(2) how can government regulation influence its application, and (3) what is the role of performance measurement in stimulating sustainable procurement practices? Answers are sought via an investigation exploring the underlying issues and challenges facing the construction industry of a developing country looking to address sustainable procurement. Using primary and secondary data sources, this research presents a case study of the Jordanian construction industry. Findings show that whilst sustainable procurement practices are promoted, it is still in its infancy-in part due to ineffective procurement frameworks and a lack of performance measurement. Current government regulations and policies are identified as an underlying cause, discouraging the development and adoption of sustainable procurement methods. As the Jordanian construction industry shares characteristics with other developing economies, it is expected that the findings of this paper will be of interest to professionals in those construction industries attempting to initiate sustainable procurement via performance measurement.