This October, television and web viewers were treated to an advertisement featuring
basketball star LeBron James taking a ride in a driverless car. At Irst, James—known for his
fearlessness on the court—peers in doubtfully at the vacant driver's seat and declares:"
Nope." But after a short trip in the back seat, he has changed his tune." Hey yo, I'm
keepin'this!" James exclaims to friends. The ad, from computer chip–maker Intel in Santa
Clara, California, is aimed at overcoming what could be one of the biggest obstacles to the …