Perception of Palm Sugar SMEs on E-Commerce in Business Development Effort

AD Ramdansyah, N Ummi… - 2nd and 3rd International …, 2021 - atlantis-press.com
2nd and 3rd International Conference on Food Security Innovation …, 2021atlantis-press.com
By using descriptive analysis, the purpose of this study is to describe perception of palm
sugar SMEs to ability of e-commerce as a media that can help develop their business.
Result of this study shows that although use of e-commerce is still low, palm sugar SMEs
have perceived benefit of it and can become an opportunity for its implementation in the
future. At least this is evidence from the results of an empirical study of 40 palm sugar SMEs
in Lebak district. This means that e-commerce can be used as a media to disseminate palm …
Abstract
By using descriptive analysis, the purpose of this study is to describe perception of palm sugar SMEs to ability of e-commerce as a media that can help develop their business. Result of this study shows that although use of e-commerce is still low, palm sugar SMEs have perceived benefit of it and can become an opportunity for its implementation in the future. At least this is evidence from the results of an empirical study of 40 palm sugar SMEs in Lebak district. This means that e-commerce can be used as a media to disseminate palm sugar SME products in Lebak District. Implication of this study is that various constraints, regarding length of access time, high cost of access and difficulty of switching from conventional to technology-based, must be overcome by optimizing the use of all features in e-commerce.
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