The main purpose of this research article was to find out the effective role of Audio Visual aids for university students. AV aids are the most supportive and encouraging tools of teaching and learning process. For this purpose researcher has made a questionnaire of 33 statements. The five point Likert scale with the responses (strongly agree, agree, undecided, disagree, strongly disagree) was used. At earlier, data was collected manually and handled manually then sorted out university wise and gender wise. For data coding MS Excel was used and for statistical data analysis SPSS (version 17) software was used. The researcher calculated data Frequency, Descriptive statistics and later inferential statistics by using SPSS (version-17). After getting results it was found that AV aids are the most affective part of the teaching learning process. In this regard, responders have given responses on the getting deeper understanding and knowledge with their help. It also develops classroom in an effective way. It motivates students and teachers in a way they took interest in the learning and teaching. It focuses students’ attention effectively. In this connection, researcher has made some recommendations in this article. University should facilitate students and teachers in this regard according to the interest and level of the students.. Teachers should have training to use AV aids.