The idea in this study is to develop performance measurement indicators for tourism business units at Village-Owned Enterprises (VOE’s). The existing VOE’s performance measurement has not yet measured the VOE’s performance as a social enterprises. This research used the Performance Measurement System approach. The unit of analysis in this study is the VOE’s Performance Indicator which is extracted from VOE’s stakeholders. This study recommend the dimensions of VOE’s performance measurement, namely: Financial Sustainability, Efficiency, Effectiveness, Impact, Resource Value, Product Value, Capability. This dimension is then described in indicators, which consist of; Investment Performance; Income Generated; Profit Generated; Use of Village Assets; Use of Operational Costs; Visitor Complaints; Management Cooperation; Village Citizen Support; Village Government Support; Transparency of Business Activities; Local Labor Absorption; Village Citizen Income; Contribution to Original Village Income; Fulfillment of Village Citizen Public Services; Urbanization Level; Manager competence; Utilization of Village Potentials; Innovation; Facilities and infrastructure; Rides; Visitor Satisfaction.