. The paradoxical behavior in technological adoption occurs when the level of technological sophistication is incompatible with individual behavior. Technology which can reduce the use of natural resource and minimize cost so that the intention behavior of technological adoption should stimulate an existence of sustainable behavior. Therefore, this study aims to examine the behavioral effect of consumers' post-adoption technology that leads to sustainable behavior. The utilizing technology predictor take some models of UTAUT2 by adding perceived benefit as a moderation role relating to sustainable behavior. The data collection is conducted by spreading online questioners. Totally, 162 valid questioners are successfully obtained and Partial Least Square (PLS) is applied as a data analysis. The result shows the contribution of hedonic motivation, price value, and habit to the intention behavior of technological adoption, while the moderation role effect of perception is not found in relationship between behavior intention and sustainable behavior.