During the last twenty years, especially the European cities/regions are characterised by a
plurality of efforts to define their vision, to construct their identity and to shape their images,
in order to become more competitive, and also to increase their market share in a globalised
economy. Furthermore, cities/regions have been elaborating and implementing particular
competitive policies, such as place marketing and strategic plans in order to attract the
potential target markets (new investments, tourists, new residents etc.). In addition, the …