The study examines the effect of price perception and price appearance on Gen Y's
repurchase intention towards snack products of small and medium-sized enterprises
(SMEs), along with the mediating roles of consumers' brand experience and preference. A
survey method for data collection in the study used with a structured questionnaire, in which
the respondents were requested to give their responses to the experiment conducted on
local specialty snack products produced by SMEs. Covariance-based structural equation …