Prior knowledge, bisociative mode of thinking and entrepreneurial opportunity identification

S Ko, JE Butler - International Journal of Entrepreneurship …, 2006 - inderscienceonline.com
S Ko, JE Butler
International Journal of Entrepreneurship and Small Business, 2006inderscienceonline.com
The purpose of this paper is to examine the relationships among prior knowledge,
bisociative thinking mode and entrepreneurial opportunity identification in a sample of 197
technology-based entrepreneurs. Results indicate that bisociative thinking mode of an
entrepreneur mediates the relationship between prior knowledge and entrepreneurial
opportunity identification. In addition, the relationship between prior knowledge and
entrepreneurial opportunity identification is stronger for high-technology entrepreneurs …
The purpose of this paper is to examine the relationships among prior knowledge, bisociative thinking mode and entrepreneurial opportunity identification in a sample of 197 technology-based entrepreneurs. Results indicate that bisociative thinking mode of an entrepreneur mediates the relationship between prior knowledge and entrepreneurial opportunity identification. In addition, the relationship between prior knowledge and entrepreneurial opportunity identification is stronger for high-technology entrepreneurs. Implications for research and practice are also discussed.
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