Health and itness (H&F) industry has always highlighted prod-uct's tangible variables over
untouchable ones. Nowadays conspicuous market models are proving that these facets are
increasingly required by international societies and contexts and are demonstrated to be
incredibly useful. he applicability and usability of itness resources (products, ser-vices or
mixed solutions) depends upon a genuinely innovative approach to the deinition of those
hidden intangible variables. his literature analysis underline that also academic …