In a developing country like Ethiopia, marketing of agricultural products is influenced by local, socioeconomic, cultural and IT infrastructure characteristics. ICT-based agriculture information systems have been proposed to support farmers with market information. However, such initiatives have often failed to provide useful information in an adequate form for farmers in remote areas. Participatory Design (PD) assumes to be effective approach to overcome these challenges. However, due to its origin in the western countries, the capability of users, motivation and desire to participate and availability of resources are often taken for granted. This work identifies challenges for applying PD in rural Ethiopia and proposes method for ‘Early-Stage’of PD.