In this paper were processed and analyzed the attitudes and opinions of potential entrepreneurs regarding to starting their own businesses, in order to scan favorable conditions for development of entrepreneurship in Serbia. As a basic research instrument, a questionnaire with questions about the possibilities and limitations of entrepreneurial business was designed, with the task of identification and assessment of relevant factors that condition the operations of entrepreneurs in Serbia. Throughout the conducted research, it was concluded there are numerous obstacles to business start-ups and successful growth and development of entrepreneurship in Serbia. Participants of the survey believe they have competencies for starting their own business, but due to the unfavorable market conditions and the lack of financial resources, do not see themselves as employers. Analyzing of efforts and time, as well as the risks they take, it is concluded that most of them are not motivated to engage in entrepreneurship and does not plan a professional career in that field.