Forecasts by the Federal Aviation Administration(FAA) and industry document renewed growth and demand for aviation employment. That need should be realized by increased enrollments on our aviation college campuses. Collegiate aviation education provides one of the most challenging, yet rewarding, career fields in academia. Unfortunately, it appears in many circumstances to have been kept a secret by the colleges and universities that offer such programs. Students on some college campuses are totally unaware that their college or university offers degrees in aviation. Often students (or worse yet, graduates) complain they had no idea that an aviation major was offered on their campus. The authors assert that it is time to cultivate those untapped resources on our own campuses to increase our aviation majors. The authors establish that student recruitment must be an active and ongoing commitment of each aviation academic unit. The single case scenario presented provides examples of internal student recruitment strategies that can be applied to any academic program. Related literature is examined and reported to theoretical and applied frameworks. A conceptual model of action research is developed and tested within the qualitative research paradigm. The supporting research tools of focus groups and unstructured Delphi approach are implemented in a triangulation discovery process that provides substantive results. The results convey a system that maximizes student recruitment and concludes with a plan that can be generalized to most collegiate aviation programs. In completing the action research circle, a call for a continuous improvement system for internal student recruitment is advocated to ensure a positive future for both collegiate aviation education and the whole of the aviation universe. 11 p.