The purpose: The article deals with the structure of tourist flow in Ukraine. The place of Odessa region among other administrative and territorial units of Ukraine by types of tourism was discovered.

Design/Methodology/Approach: The research of tourist distribution by type of tourism and the purpose of the trip, compared with the general indices in Ukraine, was conducted. The list of countries most visited by tourists from Odessa region is given. Structural changes in foreign tourism of Odessa region are presented. The article gives a detailed analysis of the essence and significance of cruise tourism to the economy of the state.

Findings: Ukraine is country with the higher number of citizens who travel abroad than number of foreigners visiting its own territory. Prior to political crisis, the share of inbound tourism in the total amount equaled to 7.21% in 2013 and 9.80% in 2012. The share of domestic tourism is decreasing in both relative and absolute terms in 2012 it was 24.00% while in 2014–12.40%. The low efficiency of the implementation of cruise business development programs and maritime infrastructure modernization were due to insufficient inflow of investments related to the unfavorable investment climate in Ukraine.