This paper argues that therapy tends to reproduce a particular version of personhood, identified by Sampson’s notion of the self–contained indi–vidual. The self–contained individual is a contemporary Western construction, which requires a denial of the interactive processes that permit its appearance and idealization. Focusing on constructionist therapies, it is argued that therapists use rhetorical strategies to more or less systematically argue for self–containment as a preferred way of being. These rhetorical manoeuvres render different aspects of self–containment plausible, practicable and ‘real’, while alternative versions of the self and behaviour are discursively minimized, becoming less plausible in the process. An analysis of two family therapy sessions is then used to illustrate these processes. It is suggested that therapy may reproduce Western ideals about being human.