Role identity of staff in Chinese volunteer tourism sending organisations
Until the COVID-19 pandemic, the volunteer tourism sector had experienced sustained
growth around the world, including in China where a dynamic volunteer tourism sector has
emerged over the last decade. When analysing this sector through a future-focused, post-
pandemic lens, it is important to pay attention to the resilience building of volunteer tourism
staff to better respond to the recovery and restart stage of volunteer tourism. This reflects the
pivotal role that sending organisations and their staff play in maximising good practice …
growth around the world, including in China where a dynamic volunteer tourism sector has
emerged over the last decade. When analysing this sector through a future-focused, post-
pandemic lens, it is important to pay attention to the resilience building of volunteer tourism
staff to better respond to the recovery and restart stage of volunteer tourism. This reflects the
pivotal role that sending organisations and their staff play in maximising good practice …
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