Satisfaction, demographic, and media environment predictors of cable subscription
R LaRose, D Atkin - Journal of Broadcasting & Electronic Media, 1988 - Taylor & Francis
R LaRose, D Atkin
Journal of Broadcasting & Electronic Media, 1988•Taylor & FrancisAs cable subscribership surpasses half of all US television households, there is little
consistent information about cable subscribing behavior, including the factors that lead to
initial subscription and to subscription retention. Regression analyses of a national survey of
1,296 US homes passed by cable revealed that intentions to disconnect were more strongly
predicted by satisfaction variables than those related to demographics, service cost, or other
differences between markets.
consistent information about cable subscribing behavior, including the factors that lead to
initial subscription and to subscription retention. Regression analyses of a national survey of
1,296 US homes passed by cable revealed that intentions to disconnect were more strongly
predicted by satisfaction variables than those related to demographics, service cost, or other
differences between markets.
As cable subscribership surpasses half of all U.S. television households, there is little consistent information about cable subscribing behavior, including the factors that lead to initial subscription and to subscription retention. Regression analyses of a national survey of 1,296 U.S. homes passed by cable revealed that intentions to disconnect were more strongly predicted by satisfaction variables than those related to demographics, service cost, or other differences between markets.
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