The content-centric networking (CCN) architecture allows access to the content through name, instead of the physical location where the content is stored, which makes it a more robust and flexible content-based architecture. Nevertheless, in CCN, the broadcast nature of vehicles on the Internet of Vehicles (IoV) results in latency and network congestion. The IoV-based content distribution is an emerging concept in which all the vehicles are connected via the internet. Due to the high mobility of vehicles, however, IoV applications have different network requirements that differ from those of many other networks, posing new challenges. Considering this, a novel strategy mediator framework is presented in this paper for managing the network resources efficiently. Software-defined network (SDN) controller is deployed for improving the routing flexibility and facilitating in the interinteroperability of heterogeneous devices within the network. Due to the limited memory of edge devices, the delectable bloom filters are used for caching and storage. Finally, the proposed scheme is compared with the existing variants for validating its effectiveness.