Gender phenotypes of Thymelaea hirsuta (L.) Endl. were surveyed in six major habitats in the western Mediterranean region of Egypt. Five gender phenotypes were observed at all sites: subandroecious (male), subgynoecious (female), protogynous, protandrous, and gender‐labile individuals. Patterns of vegetative growth, reproductive effort, and sex‐size relationships were also determined. Females and males were comparable in overall abundance (35.5% and 30.2%, respectively). However, the frequency of sex forms varied significantly among habitats. Plant size (canopy volume) was used as a measure of environmental quality for the species: the coastal dunes were by far the most favorable habitat, followed by the nonsaline depressions, inland plateau, and inland siliceous deposits. The smallest plants were associated with the inland ridges and saline depressions. Protandrous individuals, and female shrubs at the more favorable habitats (e.g., the coastal dunes and nonsaline depressions), had greater canopy volume than males. In contrast, males were larger than females at the less favorable habitats (e.g., the inland plateau and saline depressions). Advantageous growth conditions at the coastal dunes are demonstrated by the greater rate of increase in crown diameter and crown volume noted there, for each size class and sex form. The greatest rates of increase were present in smaller‐sized individuals. Size differences between the sex forms were considered in terms of trade‐offs between individual growth rate (GR) and reproductive effort (RE); evidence of a trade‐off was mixed. Indeed, in a comparison of GR and RE at two extremes of habitat (coastal dune vs. inland plateau), females had greater GR and greater RE at the relatively benign coastal dunes, while at the more harsh, inland plateau site males showed greater GR and RE than females. Peak reproductive effort varied significantly with gender phenotype and habitat type.