Social media acceptance and use among university students for learning purpose using UTAUT model
Abstract Use of Technology and Unified Theory of Acceptance was being utilized in this
research study to authenticate the application of a new environment, which is not work
associated. The model is used to examine acceptance and willingness of University
students' use of social media for learning purposes. Social and peer influence are relevant
factors that influence the acceptance of social media for learning purposes. Access to social
media might be denied to students by a parent or institutional management if it was used for …
research study to authenticate the application of a new environment, which is not work
associated. The model is used to examine acceptance and willingness of University
students' use of social media for learning purposes. Social and peer influence are relevant
factors that influence the acceptance of social media for learning purposes. Access to social
media might be denied to students by a parent or institutional management if it was used for …
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