… social media sites in Egypt, and all respondents accepted the idea of using social media sites
in tourism marketing … of social media sites in tourism marketing including the need for using …

… tourism sector. The aim of this study is discussing the importance of social media in tourism
marketing… University evaluating the effects of social media among young generation. The …

… , social media as distribution channels in tourism are considered a new technology for
consumers. Mick and Fournier’s (1998) theory of technology adoption is the most pertinent to this …

… Leveraging off social media to market tourism … on social media in tourism. Through a
comprehensive literature review, this paper identifies what we know about social media in tourism, …

… tourism market segmentation recognize the growing number of tourists who use modern
digital media… technologies provide a new customized tourist offer. Contemporary tourists have …

… done with regard to the use of social media?” On the basis of … all tourism and hospitality
studies on social media from both the … the literature on social media applications in tourism and …

… approaches through an integrated marketing strategy. The purpose of the present book is
to analyze the on-going developments of social media in the tourism sector underlining the …

… Marketing process expect social media communication to include more loyal consumers and
… of online social media. Westbrook 1987 (as cited in Bizirgianni, I. and Dionysopoulou, P. …

… among airlines’ utilization of social media as it is being … marketing departments in their
marketing and social media communication strategies, while complementing current marketing …

… Thus all tourism players are forced to rethink their business … social media marketing as a
means of promoting tourism. … of various social media tools in respect to tourism marketing and …