… digital social networks and their influences on the marketing Having presented and categorized
the digital social, networks, … which brings Web2.0 to the marketing. The advent of Web2.0 …

… of social networks aimed at establishing and maintaining social … different marketing
perspectives for online social networks. … perspective, considers such networks simply as …

… of networks, downloading and uploading of multimedia content and creating interest groups,
social networks have evolved as a marketing tool … The term social network is only one of the …

… As is the case for any marketing tool, the effectiveness of social networks may depend as
much on … Deficiencies in the use of a given tool may prompt the conclusion that the tool itself is …

… We present in brief some of the advantages of modern marketing tools: ñ Addressability -
digital marketing tools are designed to target specific customer segments. ñ Profitability - does …

… popularly known as social networks by analysing their core strengths and limitations. … aware
that data on the effectiveness of social networks as marketing tools is relatively sparse. For …

… social marketing literature by considering the network effect as a … Social network theory
supports the relevance of user … social marketing literature by considering the network effect as a …

… : "The social networks as a Web-Based Marketing Tool" that … social network competitive
advantages as a Marketing Tool" … as: "The social networks are web-Based Marketing tools; that …

… Through the social networks the way, which the company uses in its marketing, is changed.
Business can take benefit through applying Social network marketing in order to cooperate …

… , the study of online social networks involves several areas of … online social networks from
the perspective of social network … social networks by using the tools provided by marketing and …