Software Review: MapWise Version 2.03—Perceptual Mapping Software for Correspondence Analysis

LE Pelton, RK Tudor - Journal of the Academy of Marketing …, 1991 - journals.sagepub.com
Journal of the Academy of Marketing Science, 1991journals.sagepub.com
Marketing research surveys which parsimoniously describe choice behavior often yield data
in which the prefer-ences of respondents are unconstrained. With unconstrained data,
differences in respondent preferences may not be ap-parent because the respondents may
respond with a different number of alternatives. This type of data, referred to as
Marketing research surveys which parsimoniously describe choice behavior often yield data in which the prefer-ences of respondents are unconstrained. With unconstrained data, differences in respondent preferences may not be ap-parent because the respondents may respond with a different number of alternatives. This type of data, referred to as
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