… strategic communication. The main aim of the book is to give a general overview of theories,
concepts and methods in strategic communication. … reflect upon strategic communication as …

… exploration of the topic of strategic communication. Instead, we choose to look at strategic
communication through three lenses: strategy, communication theory, and research methods. …

… strategic communication in theory and practice. After reading the handbook, the reader will
be able to define and reflect upon strategic communication … what strategic communication is, …

… understanding of strategic communication, but are largely neglected in communication
research… After the introduction of the central premises of institutional theory this section provides a …

… , Influencing, and Persuading Is Important Though I made a brief and I hope compelling
argument for the importance of perceptions, attitudes, and beliefs in foreign policy in the intro…

… of strategic communication. We argue that strategic communication encompasses all
communication that … Introducing multi-faceted concepts of communication (and highlighting the six …

… “This textbook provides a thorough and thoughtful introduction to strategic communication.
It helps students to understand key concepts, apply them to practical challenges, and build a …

… They situate these theoretical approaches in the domain of strategic communication and
conclude with introducing social learning theory as an important driver in the formation of …

… This article examines the nature of strategic communication, which is defined as the purposeful
use of communication by an organization to fulfill its mission. Six relevant disciplines are …

… be little doubt that strategic communication research fulfills the … strategic communication had
“emerged as a global field of … where the introduction of strategic communication sparks an “…