has been identified as the main home industry in this village. One of the most popular fish
produce is fish cracker managed by Hj. Asfiah. The main ingredient of this product is milk
fish (chanos-chanos) and otek fish (Osteogeneiosus militaris). In order to identify the internal
and external strategy of this business, the SWOT analysis was applied to evaluate strength,
weakness, opportunity and threat that might affect the business sustainability. The analysis …