Polio eradication Campaign was one of the most successful Health Communication Campaign in India. The WHO in 2012 had announced India as Polio free Nation. Success of this campaign lies deep rooted in villages where mass media as well as personnel efforts of vaccinators had contributed towards its success. Before 2002-2003, Polio cases were reported on large scale in India, but suddenly decreased after the year 2003 and then finally counted to zero in 2012. This paper aims in evaluating the Polio eradication campaign in India before and after 2002-2003 on the basis of rational and emotions appeal of the campaigns, which made the campaign successful especially after 2003.