It is well established that families facing financial adversity have low enrolment rates in early childhood education and care services. This paper reports on a study that utilised Nancy Fraser's theorising of social justice to analyse the approaches and practices of five centres in Australia with a reputation for doing inclusion well. Findings showed that five-fold interconnected ‘E’ strategies were utilised in the participating centres – Equity focus; Equip for inclusion; Entice participation; Enable access; and Engage families – and that these strategies embraced both transformative and affirmative approaches to social injustice. In the context of low-income families, inclusion as a social justice construct and practice is shown to be distinct from enrolment and attendance in ECEC services, requiring purposeful and sustained practices that in the absence of transformative inclusive government policy, is likely to continue to be the exception rather than the norm in mainstream services.