Tesla is building not only all-electric vehicles, but also clean energy generation and storage products that are scalable indefinitely. Tesla uses Market Driven Strategy as one of the strategies in developing its business. This study aims to analyse how is the market driven strategy carried out by Tesla to achieve a sustainability business model. The method used is a qualitative method in the form of literature review from various journals in previous research. Based on its four characteristics, namely becoming market oriented, distinctive capabilities, creating customer value, and superior performance, it can be said that Tesla Motors has achieved superior performance. Tesla Motors has been successful in implementing a strategy with a market approach based on the opportunities, threats, advantages, and even weaknesses of the company.