It was studying industrial organization as an undergraduate that made me decide to become an economist. I was hooked by the issues and by the mix of theory, empirical work, and policy. I have been fortunate to have had the opportunity to share my enthusiasm with hundreds of undergraduates over the years, helping many of them discover the compelling questions in industrial organization and learn approaches to answering those questions. My experiences have convinced me of the wisdom of Leonardo da Vinci’s maxim: exciting students’ interest will help them learn better, which will in turn make teaching a more rewarding and fulfilling experience. I hope the ideas in this chapter will help you engage your students and organize your course and class time in a useful way. However, I also hope that you will do what we all want our students to do: think critically about my advice, take what works for you and your students, and adapt as seems appropriate. Be willing to experiment, but also be sensitive to your own style and your particular students. And enjoy yourself!