The 2010 FIFA World Cup was clearly successful as a tournament and as an advertisement
for South Africa's capacity to host a global event. Expectations were high prior to the
tournament regarding the home team's performance and the tournament's magnitude as a
major event with the potential to benefit the South African economy. The home team's strong
performance, better than could reasonably have been expected, was the source of much
local pride. Further, the tournament was an organizational and logistical success despite the …

Without a doubt, the 2010 World Cup of soccer in South Africa was a great experience for
both soccer fans, who enjoyed a safe and efficiently-run tournament, and their South African
hosts. The sporting and social spectacle was broadcast around the world and focused
unprecedented media attention on South Africa. Despite the manifest success of the
tournament, its short-term effects on international tourism, which are the nucleus of all other
short-term positive effects on economic variables such as employment, income and taxes …