Innovative marketing is one of the company's activities to ensure competitiveness in the industrial market. innovative marketing as a marketing concept is aimed at creating and or identifying the demand for innovation in the market to meet the needs of consumers in the use of new ideas in relation to goods, services and technologies. With the right use of innovative marketing technologies, companies have the opportunity to have a competitive advantage-to predict the behavior of consumers, clients, partners and competitors, as well as to actively influence it.