The main objective of this paper stems from the need to provide new insights into the
competitiveness of the agricultural products distribution system in the Republic of Serbia,
through determining the impact of customer contact as part of the agricultural distribution
channel on the competitiveness of agricultural holdings. The survey was conducted on a
sample of 126 farms from the territory of the Republic of Serbia through a closed-type survey
(12 claims related to customer contact and 15 claims related to the competitiveness of the …